Shedding some pounds may have you feeling your weight worth in gold.

Citizens in Dubai who sign up for a new 30-day challenge will receive a gram of gold for each kilogram (roughly two pounds) they lose. Those who join in must lose at lose two kilograms and there's no maximum, meaning extreme weight losers could really hit the jackpot.

Each gram of gold is worth between $40 and $45, so anyone who takes part can ostensibly use the money they earn to treat themselves to a new, more form-fitting wardrobe.

Participants have until August 19 to drop the excessive jiggle.

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