Sandra Bullock’s character having to wear a blindfold to avoid seeing supernatural creatures who cause people to kill themselves. Some fans have since been posting videos of themselves wearing blindfolds and performing activities using the hashtag #BirdBoxChallenge.

Some of the videos are rather tame and feature people sampling fries or combing their hair. Others videos, well… let’s just say they’re “hold my beer” kinds of videos. On Wednesday Netflix tweeted: Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started,Here is a wish for 2019 and it is that you not end up in the hospital due to memes.”

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