Why is This John Lewis’ Christmas Commercial So Popular

Believe it or not, it's that time of the year again. Time for Christmas commercials, music, ads, and sales. John Lewis department stores -- a chain in the UK -- has made a Christmas commercial that has almost everyone talking.

Upscale retail store John Lewis' 2014 Christmas commercial has amassed over 2 million views in less than 24 hours. So why is it so popular?

Honestly I don't know. And maybe it's because I'm a guy. Is it sweet and touching? Yes.

But I'm not sure it deserves comments from viewers like, "outstanding”, “absolutely beautiful” ,“brilliant” and “I just cried,” wrote one viewer.

A boy and his penguin is super cute and all that, but the commercial didn't make me wanna cry. Maybe there is something wrong with me.