Dan Stevens

Despite volumes of scholarship from feminist theorists on its undertones of spousal abuse and insidious romanticizing of male brutality, Disney‘s Beauty and the Beast has remained a cherished childhood favorite worldwide. Kids love talking furniture, go figure. The live-action remake starring Emma Watson and an unrecognizable Dan Stevens is hot on the way to its March 17 release, and Disney has now released two new TV spots to further amp up the anticipation. In the first, embedded above, the Beast implores lovely Belle to “think of the one thing you’ve always wanted, and feel it in your heart.” We get a glimpse of the timeless ballroom-waltz scene, some barroom carousing from Gaston, and yet another look at the deeply unsettling character designs for Lumiere and Cogsworth.

The wait for the full Beauty and the Beast trailer has reached agonizing levels, as Disney spent the last couple of months promoting the new 25th anniversary Blu-ray release of the classic animated film. Thankfully, we’ve gotten a few sneak peeks at the live-action redo via concept art, behind-the-scenes stills and a clip from a featurette on the aforementioned Blu-ray — and now we have a couple of new photos giving us our first look at Emma Watson’s Belle and Dan Stevens’ beast. But still no trailer. Sad trombone.

It’s been about four months since Disney premiered the first teaser for their live-action remake of Beauty and the Beast, and the wait for the official, full-length trailer hasn’t gotten any easier. Following last week’s reveal of concept art and behind-the-scenes photos, the studio has debuted a clip from a new sneak peek that’s included on the upcoming 25th anniversary release of the animated classic.