Did you know that Colorado is home to a famous Target?

Target, the second biggest department store in America, has nearly 2,000 stores and Colorado is home to one of the most viral locations.

99.9 KEKB - Grand Junction's Favorite Country logo
Get our free mobile app

I didn't know what "Mountain Target" was until I was mindlessly scrolling through TikTok and found this video.

Target Is Jumping on The Trend Too

Canva & TikTok
Canva & TikTok

I guess we now know that Target prefers skiing to snowboarding. I won't hold it against them.

Coloradans Aren't Impressed. Why Is Everybody Else?

99.9 KEKB - Grand Junction's Favorite Country logo
Get our free mobile app

The comments section on any "Mountain Target" video is hilarious. About 80% of commenters are from non-Coloradans, however, the comments that make me laugh are from Coloradans not understanding what the big deal is.

One comment:

Lived here for 30 years and this is the first time I'm hearing about this "famous Target" - @l0w_fr3qu3ncies (TikTok)

Here's another:

POV: You're a Colorado native but never been to Silverthorne but definitely love Target - @rainxvic (TikTok)

And here is my personal favorite:

i work there, we aren't that famous - @hey.its.hannah1 (TikTok)

Why Is Mountain Target Such A Big Deal to Non-Coloradans?

Beautiful mountain view at target
TikTok @Bigtimewizard, Canva

It's the view. Mountain Target is tucked in the Rockies and offers a beautiful view. To Coloradans, this view isn't uncommon. It is fun to watch outsiders discover our stunning landscapes.

Let's Take A Look At The Store

Front of mountain target
@Ashleylucilleb (TikTok), Canva

The store itself looks unique too. This Target in Colorado looks so cozy that I want to find the couch section and take a nap.

Where is Mountain Target?


Mountain Target is in Silverthorne, CO. Silverthorn is 67 miles west of Denver, 127 southwest of Fort Collins, and 180 miles east of Grand Junction.

Count With Us: How Many of These Famous Colorado Attractions Have You Visited?

From Red Rocks Amphitheatre to The Stanley Hotel to tons of gorgeous national and state parks, Colorado has countless attractions for newcomers and natives alike to explore. But have you seen everything our state has to offer? Count along with us and put your Colorado roots to the test!

Denver's 'Fire Station' Restaurant - Woodie Fisher

To dine at this restaurant has to be quite the experience. The atmosphere is great, the food is delicious, and the the 'old fire house' is 140 years old.

More From 99.9 KEKB - Grand Junction's Favorite Country