Everybody has always wondered and always speculated on the economic impact Country Jam has on Grand Junction and now we know.

Give props to Townsquare Media who owns Country Jam for commissioning Colorado Mesa University professor Nathan Perry to conduct the eye popping survey.

On Monday (Sept. 29), during a meeting with the Grand Valley Country Commissioners, the findings show a much bigger impact on Western Colorado than most previously thought.

  • Country Jam brings in almost $11 million into Mesa County
  • Almost 75% of attendees are Non-Mesa County residents
  • The average age of County Jam attendees is 33 years-old
  • Attendees spend and extra $500 on average on food, alcohol and lodging

Because of the older average age of attendees and the fact that they are not Mesa County residents, means they are forced to spend more money in the Grand Valley, which in turn, benefits the economy greatly.

Not to mention all the jobs that Country Jam creates before, during and after the four day event.

Say what you will, but the Townsquare Media owned Country Jam is a huge boost to the Grand Valley economy every year.

See ya in 2015!

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