A sign in the window read “Inventory Liquidation.” Before long, what started as a clearance sale had shoppers thinking Big 5 Sporting Goods was going out of business.

Big 5 is located in the Teller Arms Plaza on North Avenue in Grand Junction. Thankfully, the store isn’t going anywhere, right now. Here’s what seems to have happened.

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What Actually Happened With the Clearance Sale?

Grand Junction Shoppers Feared Big 5 Was Closing: Here's Why
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The confusion points back to the “Inventory Liquidation” sign at Big 5 in Grand Junction. Customers began asking whether the store was closing, but the manager explained that the sale was intended to clear out inventory, not shut down the business. The sale ended October 7, according to The Business Times, which reported the explanation on October 13.

Why the Rumor Seemed Believable: Big 5 Is Closing Other Stores

Rumors about Big 5 closing in Grand Junction caught on quickly because the company has already closed other Colorado locations this year. Big 5 also closed its stores in Pueblo, Colorado; Cheyenne, Wyoming; and Boise, Idaho this month. An October story from SBG Media said Big 5 has closed six Colorado locations this year alone, making it easy for Grand Junction to think the “inventory liquidation” was the real thing.

What Grand Junction Shoppers Should Know Before Visiting

Grand Junction Shoppers Feared Big 5 Was Closing: Here's Why
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Moving forward, Big 5 (2401 North Avenue, Suite 2) shoppers can be sure of at least one thing. The October liquidation sale has ended. If shoppers have questions, call (970) 549-2540 to ask about current hours or in-stock merchandise. Customers can also visit the Grand Junction and Montrose stores online for more information.

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