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Opinion: Focus Groups Are Baloney
Opinion: Focus Groups Are Baloney
Opinion: Focus Groups Are Baloney
A while ago, we wrote a story about how Naughty Dog had to specifically request that its focus group for The Last of Us include women. We all had a good laugh, a few of us got outraged at how the games industry treats females, and the rest of us went home satisfied that such a stupid mistake wouldn’t happen again. However, we all seemed to miss the point here. Focus group testing is -- in technica