Why are the employees at the Grand Junction Walmart stores wearing bright yellow capes? In addition to keeping prices low, have they now developed super powers? Is this a new asset protection measure?

Walk through either of the Grand Junction Walmart stores and you might just see a cape or two. The photo above was shot at the North Avenue store.

By my math, Halloween is still 3 1/2 months away. Perhaps this is a new security measure. Would-be thieves are probably more intimidated by people in capes than by security guards armed only with a set of keys.

The capes are impossible to ignore. Walmart, however, has not been clear as to their meaning and significance.

In reality, the wearing of capes is part of an awesome new campaign. According to CBS46.com, Walmart's slogan for the season is "Own the school year like a hero."

Well, when you put it that way, the campaign suddenly becomes extremely cool. Heading back to school can be a real drag. Getting a send off with an upbeat, positive message certainly doesn't hurt.

Be a hero! Start the school year off on the right foot. A little imagination and creative marketing help.

It just so happens we will be at the Rimrock Walmart this Saturday, July 22, from noon to four taking your school supply donations. All donations go to the "Stuff the Bus" campaign, collecting school supplies like paper, pens, and pencils, for Western Colorado Students.

We will be out and about at the Walmart stores for the next month with Stuff the Bus. Be on the lookout for your chance to donate, as well as an opportunity to win great prizes including tickets to Nitro Circus Live.