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Colorado Ski Hill May Charge $1 Daily Lift Tickets

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A Colorado ski hill is looking at only charging $1 for a daily lift ticket. That’s not a typo. $1.

With the price of a daily lift ticket rising every year like the lifts that take you to the top of these mountains, there is one ski hill owner that might completely buck the system.

Howelsen Hill, located in Steamboat Springs, is considering taking a different path than most other places. Instead of raising prices, they could slash ticket prices to the core. City Council member Walter Magill stated he simply would like to see more people using the facility. According to the story, Howelsen Hill is struggling financially and this might be an option to lure more people to their ski hill.

Now, I think $1 may be too much of a discount, I absolutely love the thought behind it. It seems that all business believe that if they keep raising prices, people will keep showing up at their place. It doesn’t necessarily work like that. Why not give back to the consumer instead of continuing to flesh them every year?

No final decision has been made, but even if they go half price it is still more than worth it to make that trip to Steamboat Springs for the weekend.

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